Pop Up Couture : Funky Fish 3rd Edition

Think of a plush five star banquet, high-end brands and an eclectic theme based decor : that’s Funky Fish for you. After the first two editions of Enchanted Garden and Dream Catcher, this year’s theme was “Patakha Pop”. The brands were a mix of apparel, jewellery, footwear, skincare and sweet treats.

What made this couture event unique was the fact that most of these brands had options for customisation like personalised footwear, chocolates, soaps and food hampers. Also loved that they tried to make it a holistic experience by adding a stall from Tarot Tales. Some of the participating brands were Outhouse Jewellery, September Spring, Weave In India etc.

Enjoy the pictures :

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Pop Up Couture : Funky Fish 2nd Edition

Funky Fish was our very first blogpost on the trend of pop up couture. It is a tad different from regular handicrafts and lifestyle expos. These events are not about promoting regional crafts or artisans, but primarily have designer/high-end labels showcasing their collection to people of a particular city.

Also, it is a pertinent medium for brands which only have an online presence as customers get to understand and feel the vibe of their products. “Enchanted Garden” was the theme of the previous edition of Funky Fish held at Hotel Hilton, Jaipur. This time the theme was “Dreamcatcher” , here are the pictures :

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Pop Up Couture : Funky Fish

Pop up couture stores – A new trend that has emerged in the world of fashion  retailing. They bring together collections of numerous designers from across the country. The curators then showcase these collections in different venues. It gives a break from the monotony of shopping at stores and boutiques. It is like shopping at an eclectic Indian bazaar filled with contemporary fashion, art, food, music and more. Funky Fish is one such pop up couture organiser, which has conducted events in various cities all over the country. Each of these couture events has a different theme and decor is done in sync with the theme.

It was Jaipur’s turn this time to have its share of pop up fashion and the theme of the event was – Enchanted Garden. Aromaoflife  got a chance to visit this fashion souk, which was a blooming garden full of a curated range of clothing, accessories and home decor.

The event was held at Hotel Hilton,Jaipur. Here are the pictures-

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My dress also resembled an enchanted garden 😂